NAWRA SARL — Casablanca, Morocco

Care
products
redefined.

A Moroccan home care and hygiene brand bringing quality products to North Africa and the African market — through our own label and carefully selected international sourcing.

2Product Lines
3+Scent Collections
AfricaOur Market
NAWRA Lessive Liquide Musc Blanc
Home Care Hygiene Cosmetics Made in Morocco North Africa African Market Quality Sourcing Premium Products Home Care Hygiene Cosmetics Made in Morocco North Africa African Market Quality Sourcing Premium Products

Our Story

Bringing the best
of the world to
African homes.

NAWRA was founded on a simple conviction: consumers across North Africa and Africa deserve access to high-quality, beautifully designed home care and hygiene products — at prices that make sense.

We started with our own product line, developed and manufactured in Morocco. Today, we are actively expanding by sourcing the best products globally — from hygiene to cosmetics — and bringing them to our markets under the right conditions.

We are attending international fairs and building relationships with suppliers, manufacturers, and distributors who share our standards.

Our Market Focus

Where NAWRA operates
MoroccoHome Base
North AfricaPrimary Market
Sub-Saharan AfricaExpanding
Global SourcingIstanbul & Beyond
Own BrandNAWRA-label products designed and developed in Morocco — laundry care, hygiene, and growing.
International SourcingWe identify and import the best products globally — private label, white label, or established brands — to bring to Africa.

Our Products

NAWRA originals —
made in Morocco.

Every NAWRA product is formulated with care, wrapped in thoughtful design, and made to compete with the best international references.

NAWRA Lessive Liquide Musc Blanc

Lessive Liquide

Liquid Laundry Detergent — 1.2L

Deep-cleaning formula with long-lasting fragrance. Gentle on fabrics, powerful on stains. 30 washes per bottle.

Musc BlancLavandesCotton
NAWRA Cotton & Adoucissant

Brume Textile

Fabric Softener & Textile Mist

A clean, airy scent evoking lightness and freshness. Designed for a sensory laundry experience that lasts.

Cotton FreshFloral Notes
NAWRA Lavandes

Spray Désinfectant

Hand Disinfectant Spray

Effective, skin-kind hand sanitization in a refined NAWRA format. Hygiene elevated — without compromising the experience.

AntibacterialSkin-FriendlyLavandes

Our Growth Strategy

Building a
diverse portfolio
for Africa.

NAWRA is not just a product — it's a distribution platform. Our goal is to identify the best home care, hygiene, and cosmetics products globally and bring them to the North African and African market.

We attend international fairs and work directly with suppliers to source products under private label, white label, or distribution agreements — adapting them for our market and distributing them under our commercial expertise.

01
Private Label Sourcing We partner with international manufacturers to produce products under the NAWRA brand — our design, their expertise.
02
White Label Import We import ready-made products and adapt them for the African market — formulation, packaging, and positioning.
03
Franchise & Brand Import We bring proven international brands to North Africa — acting as the local partner for distribution and market development.

Target Regions

Where we distribute
Morocco
Algeria
Tunisia
Senegal
Côte d'Ivoire
And beyond...
Discuss a Partnership

Istanbul, May 2026

We're here to find
the right partners.

NAWRA is attending the Istanbul international fair to connect with suppliers, manufacturers, and brand owners looking for a committed partner to enter the North African and African markets. If you found this card — we'd love to meet.

Contact NAWRA
NAWRA SARL — Casablanca
Websitewww.nawra.ma
Emailcontact@nawra.ma
Instagram@nawramaroc
Address75 Bd Anfa, Casablanca
Send us a message

Let's Talk

A new chapter
for African homes.

Whether you're a supplier, manufacturer, investor, or retailer — NAWRA is building something meaningful. Let's grow together.

contact@nawra.ma @nawramaroc